Portfolio
Website Content
MOGO
MOGOTrack underwent a rebranding back in 2021. I worked with a team as the lead content creator for this project. I created the new webpage content and helped create the visual layout for the Home, Product & Services, Industries, Resources, and Company sections. This included writing new content, updating MOGO's messaging, laying out the web content, and consulting on the new brand look with the web team. I also started and wrote content for the MOGOTrack blog in 2021 & 2022.
Industry Blogs
IMN
Starting in September 2022, I have taken over as the main content creator for the IMN blog. IMN is an email marketing solution for small banks and credit unions that offers customizable dynamic newsletters, extensive distribution capabilities, relevant content, and comprehensive behavioral analytics. IMN stands out from competitors with its dedicated team of writers, one-on-one branding services, and dedication to providing compliant content.
AppOne
Since September 2022, I have been the main content creator for the AppOne blog and refocused the content on the blog to topics more relevant to AppOne's audience. AppOne is a web-based platform that helps connect recreational dealers (RV, marine, and powersports) with lenders to streamline the indirect lending process. AppOne helps eliminate inefficiencies and obstacles found in traditional lending practices using digital and automation technology.
KeyTrak
Throughout 2021 and 2022, I contributed to the KeyTrak blog. KeyTrak is an electronic key control system used in various industries including automotive, multifamily, commercial, law enforcement, and more. KeyTrak offers user-friendly key management solutions, with customizable modular features that allow customers to manage various types of assets.
Blog Writing
MOGO
How To Make Your Dealership the Number One Choice for Service
Create Dealership Revenue With GPS Vehicle Tracking
KeyTrak
Dealership Inventory Management Is Key in an Uncertain Market
AppOne Blogs
Expect RV Travel to Explode in 2022
4 Digital Best Practices to Keep Your Credit Union Competitive
3 Things Lenders Should Know About Recreational Lending
Don’t Let Manual Lending Stunt Your Profit Potential
3 Credit Union Growth Strategies to Remember
3 RV Trends Lenders Should Keep in Mind This Summer
3 Tips to Give Your Customers the Best Lending Experience
AppOne Report: 2023 Shows B and Stable Recreational Vehicle Markets With Reliable Buyers
Archived Blogs
How Do You Market…When You Don’t Have Time to Market?
How can you educate Gen Z during National Financial Literacy Month?
Simplify Your Bank Marketing Strategy With These Four Tips
How to Market to People Who Don’t Want to Talk About Money
How Email Marketing Can Help Your Business Ride out a Recession
4 Big Marketing Tips for Your Small Financial Institution
Don’t Let Digital Fatigue Stunt Your Email Marketing
Why Investing in Financial Literacy Helps Your Bottom Line
Are Younger Customers Avoiding Their Financial Reality?
Reviews and Critiques
Book Review
Deadliest Enemy
Deadliest Enemy is a comprehensive analysis of Michael T. Osterholm's and Mark Olshaker's chilling novel Deadliest Enemy: Our War Against Killer Germs. In it, I dive into this fascinating breakdown of humanities never-ending war with the pathogens of the microbial world.
Critical Analysis
Scientific Literature Critique
Written as a project for TAMU's Integrative Animal Behavior course, this critique analyzes Ophir and colleagues paper on V1aR expression in pair bonding behavior for prairie voles. In it, I examine in depth both the methodology of their experiment and challenge the paper's hypothesis.
Paper Editing
Transcriptional Profiling Paper Editing
Stavrianakou and colleagues' paper unveils a new tool for studying cholinergic neurotransmission and provides a better base for understanding the evolution of early vertebrates. I am credited as an editor for this manuscript.
Genome Assembly Paper Editing
Aramayo and Nan's paper releases a complete genomic annotation and assembly of Myxococcus xanthus DZ2. This updated DZ2 assembly provides a larger assembly and shows different gene content than previous drafts.
Example Email Marketing Campaign
HubSpot Email Campaign
This is an example of an email campaign I would create and run through HubSpot. Nifty is a fictional company that is not affiliated or associated with any real-world businesses. All the content in this email, including the email text and company logo, was created by myself. In this example, Nifty is advertising its project management solution, inviting customers to learn more about its product. With HubSpot, we can view the engagement metrics of this email and analyze the performance of the campaign. As we can see in this email, it managed a 100% open rate and a 100% click rate, with all "customers" clicking the main call-to-action button. drafts.
Digital Marketing and E-commerce Projects
The Google Digital Marketing and E-commerce Certification is earned by completing seven courses designed by Google professionals to teach the fundamentals of digital marketing and e-commerce. In this certification, I both practiced and honed my current marketing abilities and learned to use new skills and tools that expanded my digital marketing and e-commerce knowledge. These skills included knowing how to develop and execute digital marketing and e-commerce strategies, using digital marketing channels to attract and engage customers, measuring marketing analytics and sharing insights, building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Throughout these courses, I built a portfolio of projects designed to demonstrate an understanding and mastery of the skills and tools required for this field. Click the link below to explore the variety of projects I completed for the Google Digital Marketing and E-commerce Certification course.
Course Certificates Completed | Platforms and Tools Used |
---|---|
Think Outside the Inbox: Email Marketing | Canva |
Assess for Success: Marketing Analytics and Measurement | Constant Contact |
From Likes to Leads: Interact with Customers Online | Google Ads |
Make the Sale: Build, Launch, and Manage E-commerce Stores | Google Analytics |
Attract and Engage Customers with Digital Marketing | Hootsuite |
Foundations of Digital Marketing and E-commerce | HubSpot |
Satisfaction Guaranteed: Develop Customer Loyalty Online | Mailchimp |
Shopify | |