Portfolio

Website Content

MOGO

Mogo logo

Protect Your Vehicles With Reliable GPS Tracking And Recovery

MOGOTrack underwent a rebranding back in 2021. I worked with a team as the lead content creator for this project. I created the new webpage content and helped create the visual layout for the Home, Product & Services, Industries, Resources, and Company sections. This included writing new content, updating MOGO's messaging, laying out the web content, and consulting on the new brand look with the web team. I also started and wrote content for the MOGOTrack blog in 2021 & 2022.


Industry Blogs

IMN

IMN logo

4 Big Marketing Tips for Your Small Financial Institution

Starting in September 2022, I have taken over as the main content creator for the IMN blog. IMN is an email marketing solution for small banks and credit unions that offers customizable dynamic newsletters, extensive distribution capabilities, relevant content, and comprehensive behavioral analytics. IMN stands out from competitors with its dedicated team of writers, one-on-one branding services, and dedication to providing compliant content.


AppOne

AppOne logo

3 Things Lenders Should Know About Recreational Lending

Since September 2022, I have been the main content creator for the AppOne blog and refocused the content on the blog to topics more relevant to AppOne's audience. AppOne is a web-based platform that helps connect recreational dealers (RV, marine, and powersports) with lenders to streamline the indirect lending process. AppOne helps eliminate inefficiencies and obstacles found in traditional lending practices using digital and automation technology.


KeyTrak

KeyTrak logo

How Dealership Inventory Management Is the Key to Certainty in an Uncertain Market

Throughout 2021 and 2022, I contributed to the KeyTrak blog. KeyTrak is an electronic key control system used in various industries including automotive, multifamily, commercial, law enforcement, and more. KeyTrak offers user-friendly key management solutions, with customizable modular features that allow customers to manage various types of assets.


Blog Writing

MOGO

How To Make Your Dealership the Number One Choice for Service

Create Dealership Revenue With GPS Vehicle Tracking

KeyTrak

Dealership Inventory Management Is Key in an Uncertain Market

AppOne Blogs

Expect RV Travel to Explode in 2022

4 Digital Best Practices to Keep Your Credit Union Competitive

3 Things Lenders Should Know About Recreational Lending

Don’t Let Manual Lending Stunt Your Profit Potential

3 Credit Union Growth Strategies to Remember

3 RV Trends Lenders Should Keep in Mind This Summer

3 Tips to Give Your Customers the Best Lending Experience

AppOne Report: 2023 Shows B and Stable Recreational Vehicle Markets With Reliable Buyers

Archived Blogs

How Do You Market…When You Don’t Have Time to Market?

How can you educate Gen Z during National Financial Literacy Month?

Simplify Your Bank Marketing Strategy With These Four Tips

How to Market to People Who Don’t Want to Talk About Money

How Email Marketing Can Help Your Business Ride out a Recession

4 Big Marketing Tips for Your Small Financial Institution

Don’t Let Digital Fatigue Stunt Your Email Marketing

Why Investing in Financial Literacy Helps Your Bottom Line

Are Younger Customers Avoiding Their Financial Reality?


Reviews and Critiques

Book Review

Deadliest Enemy

Deadliest Enemy is a comprehensive analysis of Michael T. Osterholm's and Mark Olshaker's chilling novel Deadliest Enemy: Our War Against Killer Germs. In it, I dive into this fascinating breakdown of humanities never-ending war with the pathogens of the microbial world.


Critical Analysis

Scientific Literature Critique

Written as a project for TAMU's Integrative Animal Behavior course, this critique analyzes Ophir and colleagues paper on V1aR expression in pair bonding behavior for prairie voles. In it, I examine in depth both the methodology of their experiment and challenge the paper's hypothesis.


Paper Editing

Transcriptional Profiling Paper Editing

Stavrianakou and colleagues' paper unveils a new tool for studying cholinergic neurotransmission and provides a better base for understanding the evolution of early vertebrates. I am credited as an editor for this manuscript.

Genome Assembly Paper Editing

Aramayo and Nan's paper releases a complete genomic annotation and assembly of Myxococcus xanthus DZ2. This updated DZ2 assembly provides a larger assembly and shows different gene content than previous drafts.


Example Email Marketing Campaign

HubSpot Email Campaign

This is an example of an email campaign I would create and run through HubSpot. Nifty is a fictional company that is not affiliated or associated with any real-world businesses. All the content in this email, including the email text and company logo, was created by myself. In this example, Nifty is advertising its project management solution, inviting customers to learn more about its product. With HubSpot, we can view the engagement metrics of this email and analyze the performance of the campaign. As we can see in this email, it managed a 100% open rate and a 100% click rate, with all "customers" clicking the main call-to-action button. drafts.


Digital Marketing and E-commerce Projects

The Google Digital Marketing and E-commerce Certification is earned by completing seven courses designed by Google professionals to teach the fundamentals of digital marketing and e-commerce. In this certification, I both practiced and honed my current marketing abilities and learned to use new skills and tools that expanded my digital marketing and e-commerce knowledge. These skills included knowing how to develop and execute digital marketing and e-commerce strategies, using digital marketing channels to attract and engage customers, measuring marketing analytics and sharing insights, building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Throughout these courses, I built a portfolio of projects designed to demonstrate an understanding and mastery of the skills and tools required for this field. Click the link below to explore the variety of projects I completed for the Google Digital Marketing and E-commerce Certification course.


Course Certificates CompletedPlatforms and Tools Used
Think Outside the Inbox: Email MarketingCanva
Assess for Success: Marketing Analytics and MeasurementConstant Contact
From Likes to Leads: Interact with Customers OnlineGoogle Ads
Make the Sale: Build, Launch, and Manage E-commerce StoresGoogle Analytics
Attract and Engage Customers with Digital MarketingHootsuite
Foundations of Digital Marketing and E-commerceHubSpot
Satisfaction Guaranteed: Develop Customer Loyalty OnlineMailchimp
Shopify
Twitter